Specialized

Since 1974, Specialized has been at the forefront of cycling innovation, redefining what’s possible for riders worldwide.

From creating the first mass-produced mountain bike, the legendary Stumpjumper, to revolutionizing performance with the Tarmac SL8 and the game-changing Turbo e-bike lineup, our focus has always been on pushing boundaries.

We pride ourselves on a Rider-First approach, engineering bikes and gear for ultimate performance, comfort, and versatility across road, mountain, gravel, and urban cycling. Our dedication to sustainability, cutting-edge technology, and advocacy for cycling accessibility reflects our commitment to making a lasting impact on both the sport and the planet.

As a global leader, we don’t just build bikes—we empower riders to break limits and create unforgettable journeys. With Specialized, the ride of your life is always ahead.